How to Fail in a Seller’s Market, The Brief Version.
Markets are cyclical and driven by internal and external forces. External forces like the economy are beyond the control of the hopeful home seller but many others are not. If we focus on what we control and follow the right steps, our chance of success increases, despite external circumstances.
How to fail step 1: Fail to prepare your home.
How to fail step 2: Fail to List your home with a Great Agent.
How to fail step 3: Fail to make your Home Visible to the full Market.
How to fail step 4: Fail to make your Home Available for Showings.
How to fail step 5: Fail to price it in a Compelling Way.
How to fail step 6: Fail to Respond to Every Offer.
How to fail step 7: Fail to put Negotiations in Proper Context; Win the Battle but lose the War.
There are likely other ways to make a mess out of what should be a great position for a home seller. What I’ve observed is that when enough seller’s get over confident that they all practice many of these steps, the market changes back to a balanced or buyers’ market.
If you prefer to put a more positive spin on selling, please read my series, 4 Keys to Selling Quickly and for Top Dollar.
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